What is the role of email verification services in maintaining bulk email lists?
What is the role of email verification services in maintaining bulk email lists?
Blog Article
In today's digital world, email marketing has remained one of the potent tools for every business. In fact, no bulk email list can function healthily in a campaign without proper maintenance. This is where email verification services come into play.
Why Email Verification is Important
Email verification can be defined as the process to verify whether the email addresses on a list are valid or not. It helps in distinguishing an email account that is not valid, temporary, or disposable from one. This is important so that your messages reach only real recipients who are engaged. Below are just a few reasons why this is crucial:
Improve Deliverability Rates
One of the major advantages of applying email verification services is that it yields a better deliverability rate. ESPs track the B2B Database sender reputation, which may be degraded by high bounce rates. A business will thereby ensure a good reputation and, as a result, its emails landing safely in inboxes rather than in spam folders.
Improve Engagement
A clean list of emails automatically means better engagement. In other words, when you send emails out to verified addresses, then you're more likely to capture the attention of those people who might just be interested in your content. This may further lead to more opens, click-throughs, and, finally, conversion. Engaged subscribers are most likely to heed calls to action, hence making your campaigns effective.
How Email Verification Works
Most of the email verification services deploy several techniques for ascertaining any given email address. The following are among these:
Syntax Checking
This initial step in the process involves the verification of the format of an email address by predetermined standards. In other words, it detects typos, missing parts, or wrong symbols.
Domain Verification
It checks if the domain in the email address exists and is active enough to receive emails. If it doesn't exist or is temporarily down, then most likely the email address is invalid.
Mailbox Verification
The final step is to verify the existence of a particular mailbox and whether it can receive an email. This is achieved by pinging the mail server. It can identify whether an inbox is live without sending an actual email.