WHAT IS THE ROLE OF EMAIL VERIFICATION SERVICES IN MAINTAINING BULK EMAIL LISTS?

In today's digital world, email marketing has remained one of the potent tools for every business. In fact, no bulk email list can function healthily in a campaign without proper maintenance. This is where email verification services come into play. Why Email Verification is Important Email verification can be defined as the process to verify

In B2B marketing, the quality of the database is of paramount importance for good outreach and conversion. How, then, would you go about determining the quality of a B2B database? Below are key metrics and considerations in attempting to properly evaluate your database. Key Metrics for Measuring Database Quality 1. Data Accuracy Data accurac